You are aware of how important it is to maintain a viable social media profile as a startup entrepreneur. Research in this area shows that there over 3 billion active users on such networking platforms. This is a huge market for you to exploit. You can do so without having to dig deep into your pockets.Unlike traditional advertising mediums, it enables you to reach out to a larger target audience in an effective manner.
Moreover, you are in a position to create a community which follows your organization. This acts as a catalyst for boosting the brand image of what you are selling in the market.It also helps to enhance your bottom-line profits in the long-run. This is obviously something you want you to want for your business.
How can you use the potential of social media to boost web traffic to your business site?
Social media offers you many networking platforms to create an active profile for your business. These include Facebook, Reddit, LinkedIn, Pinterest, Instagram, Tumblr, Google+ and Snapchat. They all provide you with different options to boost online traffic to your business website. However, you need to choose the right one who can help you fulfill your key objectives. This is the reason why you have first to carry out thorough research on your target audience. You got to know which social networking platform these customers use the most. Only then can you approach them with the product you are offering to sell them.
You have to consider two important aspects while creating a successful advertising campaign on social media. First, you need to keep in mind the objectives you intend to achieve by taking such a step. You may want to boost the number of people following your business on various networking platforms. This can increase your business website’s rankings on the result pages of popular search engines. Obviously, you can’t overlook this fact.Then you need to think about is metrics. Many experts specializing in this field prefer to call them ‘performance indicators.’ They measure how successful you are in achieving your goals by launching such a campaign.
Such professionals suggest you should implement the following important six steps to increase online traffic to your website using social media:
Create an active profile on the networking channel of your choice
While browsing through various networking channels on social media most people will first read your profile. This allows them to know who you are and type of business you operate. If the blogs and content you upload on your business profile interests these users, they revisit your profile. This boost online traffic to your business website’s homepage. Even people operating various internet search engines acknowledge this fact. They keep this criterion in mind while allotting ranks to sites on their result pages.
Upload interesting blog posts and contents for the world to read
You shouldn’t hesitate to upload interesting blog content you write for the followers of your business. Moreover, you should include eye-catching images of the product you are selling them on sites like Instagram. After all, you have probably come across the saying ‘a picture conveys a thousand words.’ Taking such a step will help attract their attention to your social media profile and business website. In fact, experts from credible companies say you should write up at least 15 interesting posts in a month. Only then can you expect to attract 1200 new followers during this period.
Take steps to make the content you upload sharable
People who are actively using social media networking platforms like Instagram share interesting contents with those they know. While viewing your profile on such sites, they may find the articles which you write up for your target audience. There is a high probability they will encourage their friends, relatives, and acquaintances to read such posts. This can help you generate more Instagram followers for your business profile. Even research shows such browsers evaluate the informative and social influence of a blog post its ‘shares.’ Only then they will take the time and effort to read such information thoroughly. It allows you to generate more conversions and even sales in the long-run.
You should upload your posts during your customer’s peak time
There is no point in uploading your blog content on social media when your target audience is not active. It is unlikely the information you write up is going to get a ‘hit.’ In all probability, your website will accumulate a higher ‘bounce rate.’ This is something you want to avoid at all costs. You need to determine which at the time your target audience is likely to be using such networking platforms. It is prudent on your part to upload your posts then.
Make it a point to interact with your target audience online
Many entrepreneurs tend to overlook the importance of interacting with their target audience on such networking platforms. You shouldn’t make the same mistake. You could end up losing customers. You need to remember that social media brings people from diverse backgrounds together. Having an active profile on various networking platforms allowing to engageyour customers. By answering all their queries concisely and positively, you can influence their views. This gives them a better understanding of your business, the products it sells and mission in the market. This is an effective way to generate online traffic to your business website.
Install and optimize relevant ‘call-to-action’ options
You want to know how successful your blog contents have been in engaging your customers. For this, you need to install relevant ‘call-to-action’ option below such informative articles. They could be phrased in the form of ‘click here’ or ‘visit your business website at.’ However, you need to ensure your target audience can use them without any hindrances. It can increase online referral traffic to your business website. If the need arises, you shouldn’t hesitate to seek professional help.
Harnessing the potential of social media can do wonders for your business in the long-run. Taking such a step can boost its growth in the taking place. This is something you want for your organization. Implementing the above six important steps can help you achieve these objectives.
Author Bio: Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings.