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Experts and novices have spoken ad nauseam about the relative complexity of Joomla. There are undoubtedly other ready-to-use CMS platforms and website builders that are easier. Nonetheless, Joomla remains the favorite of many experienced designers, SEO experts, and engineers, who thoroughly believe in the powers of customization. Since Joomla is a lot more flexible and amicable than the contemporary website builder options, you need to invest some time and effort to learn the concept of search engine optimization or SEO.
SEO is crucial for all online businesses no matter which space you are trying to dominate. Search engine optimization helps those people find your site, who are interested in your business, products, and services. Initially, it was a little challenging to optimize sites on Joomla. Thankfully, right now, there are thousands of sites all across the world that use Joomla robustly.
Borrowing from their experience and some of the ultimate white hat guide posts, here are the best ways to improve your website optimization for the leading search engines:
Make your URLs engine-friendly
Joomla has this habit of automatically generating URLs. While this can be helpful, it can also be disruptive for crawl bots. Your URLs should be human-friendly as well as bot friendly. You can find the setting at System > Global Configuration and navigate to the SEO settings there.
Start rewriting your URLs
In the same location, you will find the option to rewrite your URLs. It is a brilliant way to create search-friendly and human user-friendly URLs that are easy on the crawl bots as well. These customized and relevant URLs help to propel your site on top of the SERPs.
While you are at these two steps, do not forget to rename your htaccess.txt to .htaccess.
Work on your meta description
Meta descriptions are to your potential viewers. They tell about the content of a particular page before the visitors click on the link. They are like adverts that show people exactly what to expect after they click on that link. Therefore, they directly influence the CTR of your website and help your conversion rates.
Go ahead to the Global Configuration window and navigate to the Metadata Settings. Once you insert the meta descriptions in the respective fields, go ahead and select “Index and Follow” in the robots option of your site.
Invest in a great Sitemap
A sitemap is a terrific tool for any website. Sitemaps tell the search engines what kind of content your site hosts and the exact locations of the same. The search engine spiders have a much easier time crawling the nooks and crannies of your site if you have all the data on a map.
Joomla has wonderful extensions that allow all users to generate XML and HTML sitemaps. These extensions do not need an expert in coding or engineering. All you need is an idea of your site’s contents. The new generation sitemap generators are light-weight, and they are super fast.
Install a reliable Joomla SEO component
Joomla has a host of SEO component options. If you are just starting out and looking to save a few bucks, go with SEO Boss. It is indeed a simple yet robust third-party option that is free as well. These components do not infringe on your site’s flexibility, and they do not curb a site’s multi-faceted nature. They provide an incredibly easy user interface for implementation of the SEO settings.
Check up on Webmaster Tools
No SEO strategy is entirely foolproof, and you need to consider the possibility of errors. Since there is no pre-determined formula for optimizing your site for the leading search engine, you will need several trysts with Google algorithm updates and the crawl budget, before you get it right. If your primary targets are the Google users, you need to submit your sitemap to Google Webmaster. The Google Search Console is indeed the digital marketer’s best friend since it is free and it is wholesome.
Optimize your images
In addition to these, in case your site has many images, do not forget to optimize your Robots.txt files for them. Joomla automatically generates robots.txt files during the installation period, and it instructs the bots to omit the images folder during crawling. Modern Google SEO preferences show a definite necessity for optimizing all kinds of content including images, videos and infographics.
Joomla offers a very holistic development experience with its third-party SEO components and Sitemap generators that make the marketer’s job a whole lot easier than before.
Author Bio: Derek Iwasiuk is an experienced digital marketer, who has been working with leading digital corporations across the world. His blogs on the ultimate white hat guide have attracted much attention, accolades and it has revolutionized the way modern marketers think about digital marketing strategies.