The business scene in Singapore has been nothing but competitive. The total foreign direct investment in Singapore has been around $1.359.5 billion. Till 2017, over 64,748 businesses completed registration as per the new Company (amendment) Act in the country. Amidst all the increase in trade and the rise in competition, the need for digital marketing has only become stronger than ever before. Physical advertisement placements are no longer enough to entice new customers or venture into unknown territories of the market.
The presence of a simple yet robust SEO strategy is necessary for defining the physical presence of a business in the market. Not only is it a cost-effective solution, but it is also a smart way to get the search engines like Google on your side. Having a search engine optimization strategy ensures better ranking on the SRLs, and it helps with the traffic flow for the years to come.
Who should invest in search engine optimization?
You might be wondering if you should invest a part of your capital on SEO. Here is a list of businesses that require search engine optimization strategies in Singapore right now –
Small businesses and startups
We cannot think of any other companies in as much need of SEO as small businesses and startups. These are the new beginnings on a shoestring budget. Both startups and small enterprises have limited resources, restricted spending abilities, and small customer bases. SEO is imperative for all of them since it is cost-effective and it needs minimal resources. Outsourcing the digital marketing and optimization needs is economical for small businesses since it curtails the need for dedicated teams, payments for in-house experts and it ensures 24/7 availability of expert help. The smaller brands can get the edge over their larger competitors without spending a fortune on branding, advertising, and marketing. It is a long-term solution that these businesses can customize and change with each passing day.
Online service companies
Online service companies are the hottest trends of any international market right now. This Software as a Service, Platform as a Service and Infrastructure as a Service companies have exploded in numbers in the last couple of years. They are highly profitable with their scalable workflow and exclusively digital nature. As a result, there has been a lot of competition on the web. Most of these companies are solely web-based, and their online presence is the only thing that decides their present and future profits. As you can understand by now, for businesses on this model, traditional marketing will do little to help. Without the help from search engines, there is no way these services can garner rewarding organic traffic that converts.
Locally serving companies
Whether you are a small boutique in the center of the city or a small interior décor agency in the posh suburbs, you need to make your presence more prominent on the web for the local community. Most businesses in Singapore cater to small localities and a select populace. You need to be able to target your online messages, content, and blog to these target audiences. Without the help of geo-specific content, local keyword research and competitor research it is impossible to ace the local market. You need to be able to reach out to a select range of the audience, who hail from around your store and service. That requires the finesse of local SEO. Speak with SEO Singapore Services agency representative for more guidance on improving geo-specific targeting.
What business do you own? Is it a plumbing service? Or, do you offer an electrical repair in record time? No matter which kind of service you provide, you need to be able to announce the pros of it to your target users. There are hundreds of professional maintenance services and that gives you more of a reason to invest in local SEO. Without search engine optimization how will a person searching from mechanics, electricians, driveway repairs, roofers or plumbers in your area find your business? Local SEO gives you the opportunity to become visible and remain visible for as long as your strategy evolves with Google’s algorithm.
Restaurant, bars, and hotels
Unless you are a part of a star-studded chain of hotels and restaurants, you need to put in some effort for increasing your visibility. Many restaurants, bar, hotel, and motel owners do not realize this, but they need SEO too. Step out of your establishment for a while and take a walk down the street. How many similar businesses do you see lining the street? If the flashing signs and the myriads of services confound you they offer, there is no wonder your potential guest is baffled too! You need to give your visitors enough reason to pick your establishment over the other ones, and local SEO is the only way to make that happen.
Millions of dollars worth foreign investment is coming to Singapore every month. The only way you can make your business visible while outdoing your prominent market competitors is by making your presence more prominent than it is right now. Leaning on physical advertisement placement is not enough for an evolved marketing strategy. You need to improve your business site, work on your UX and curate excellent value-adding content that caters to not only a customer crowd but also other investors looking for a new opportunity in Singapore.
All business types and sizes can benefit from SEO. Search engine optimization might not be as complicated as it sounds, but it always helps to take actionable advice from expert SEO agencies. One of the most important aspects of SEO is building a strong business portfolio, and a renowned agency can help you do that. You might not have an in-house digital marketing or SEO team, but staying in touch with the experts can help you make the right decisions when it comes to publishing new content, running new keyword research, adding new links, sharing reviews on social media and establishing your business presence on Google My Business and Bing.