Evidently, the importance of developing a functional, dynamic, and efficient website or application cannot be overemphasized particularly in today’s fast growing world of information. Currently, virtually every business owner wants to connect with their customers through the use of a website or an application. Many enterprises are glad to have happy customers due to their ability to proffer great user experiences just with this technology.

However, it is sad to know that despite the goodwill gesture offered by the Web, many websites and web apps still constitute a nuisance by failing to meet up to par with industry standards. Some developers and designers just keep making pathetic errors that ruin the development process. Obviously, they are yet to fully understand what it means to adopt smart design decisions necessary for the development and deployment of usable websites.

There is no better way to delight and satisfy today’s visitors and customers than adopting seamless smart web solutions. This post is set to highlight some common errors many web developers and designers make during web development and the actionable steps that can be taken to avoid or resolve them.

Poor user engagement

Despite making great efforts to own a website or social web app, many enterprises are still finding it difficult to find loyal customers online. This is simply due to the lack of practicable user engagement features. No doubt, without adopting effective user engagement strategies, no individual or enterprise can be able to establish a successful online community. Some of the common errors businesses make on their website include the lack of a responsive contact form or email address.

Just so you know, every web application and website requires user engagement to remain relevant to visitors and there are no two ways about it. To achieve this, you will need to prove to your customers that you care about them by offering them easy channels to get in touch with you or your business. You don’t have to make your visitors feel like you really don’t want them to contact you. Customers are part of any business and there the need for any enterprises to always carry them along.

One of the best ways to improve user engagement on the Web is by providing a contact link through which users can get in touch with you or your business. There are various ways businesses can incorporate their email address on the Web without attracting spam. While many businesses would prefer to bypass the problem of displaying their email address on a page by making use of contact forms, there are some that would still prefer to use a bunch of gibberish JavaScript code to encrypt their email address on their web page.

Another easy and effective way to enhance user engagement on a website is by creating an online forum. This is an efficient communication channel through which visitors can effectively get in touch with the business they are dealing with. There are many businesses online that even prefer using a public forum than displaying an email or adopting simply contact as it tends to provide an efficient channel through which customers can effectively help each other.

Bad copy

When it comes to web development, it is sad to know that many mobile web developers do not really pay meaningful attention to content. They are often indifferent or less concerned about the text content that they use on a website. Most designers and developers erroneously focus more of their attention on design alone because they believe that is what makes up a good website or app. But it is not actually so. Visitors are in the habit of seeking relevant information on websites. While it’s easy for them to find their way around a website with a good design, it is essential not to underestimate the importance of good copy as this is simply what your visitors need to effectively process information.

Developers require a good understanding of how visitors view their website before setting out to create a good copy. Most web visitors have very frantic browsing behavior; they simply don’t read everything they see on a website. To this end, there is no need to assume that your visitors will completely read the content you provide. So, try as much as possible to use attractive features and interesting text. Consider using colorful icons, larger fonts, high-contrast images, informative content, and brighter colors. Once again, it is imperative to understand that no visitor will want to dwell on any site that displays content that is difficult to scan.

Confusing page titles

Many web designers and app developers are yet to fully understand the importance of having corresponding page titles. These days, it is easy to find people creating generic titles for web pages while working on a web development project. This practice is obviously wrong because it deprives each page of several inherent benefits.

Just so you know, you can end up confusing your audience when you duplicate your site’s page titles. Visitors are always interested in knowing what page they are on, and without a good title, this information cannot be effectively communicated.

Interestingly, you even stand to improve your site’s ranking on search engine results page when you adopt a good page title. Of course, this is one of the most important pieces of information search engines need to measure how relevant your webpage is to a particular search term. So, there is no need to reuse the same title or a generic page name across the entire website but ensure to use titles that concisely describes the content on the webpage.

Flawed pagination

Pagination becomes necessary when developing websites with long lists of items. This is often very popular with eCommerce sites where lots of products are displayed in stores or as pictures in a gallery. Basically, this is aimed at improving download speeds and enhancing the navigation process. However, it is sad to see that some web developers would simply just use pagination for the wrong purpose. This can be very annoying to visitors and can even affect the ranking of the page in search engine results.

Author Bio: Melissa Crooks is Content Writer who writes for Hyperlink InfoSystem, one of the leading app development companies in New York, USA & India that holds the best team of skilled and expert app developers. She is a versatile tech writer and loves exploring latest technology trends, entrepreneur and startup column.

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